Do you do any Public Relations for your business? Well, today, PR isn’t just about crafting snappy press releases anymore. We live in an age where audiences can’t get enough of visual content. PR is …
How to Use Video Content to Supercharge Your PR Game Read More »
We’re back again, diving headfirst into the colorful world of video content. Today’s dish? Serving up videos for different stages of your customer journey. Because let’s be honest, nobody wants the same meal for breakfast, …
Creating Video Content For Different Stages Of The Customer Journey Read More »
So, you’ve created some video content for your business – a branding video, an educational video, a webinar or maybe some client video testimonials. First of all, congratulations! You did something great for your business, …
7 Proven Ways to Repurpose Existing Video Content and Multiply Your Results Read More »
You’re smart, you’re savvy, and you’re plugged into the world of social media. And by now, you’ve probably figured out that plain old text posts aren’t doing the job anymore. The secret sauce? Video content. …
How To Tailor Your Videos To Increase Engagement And Reach on Social Media Read More »
Let’s dive into a bit of a spicy topic today – the art of using video for crisis communication and reputation management. I know we’re getting into the PR deep end, but don’t worry. It’s …
Using Video to Deal With Crisis Communication and Reputation Management Read More »
These days, creating videos is important for any type of business. Videos can help you connect with your target audience, build a strong relationship, and boost conversions. But connecting to an audience is easier said …
How to Show Empathy and Understanding in Your Business Videos Read More »
One of the main reasons Client Video testimonials work so well as sales tools is that they generate trust. And one of the main factors that generate trust is identification and empathy – that means …
The Psychological and Behavioral Effects of Client Video Testimonials Read More »
It would be obvious to say that having a website is essential for any business. But simply having a website is not enough; you need to drive traffic to it to get potential customers. There …
Most business owners know that creating video content is a must if they want to have an effective marketing strategy. It is one of the most engaging forms of content that can help businesses reach …
How to Create a Video Content Strategy for Your Business Read More »
In a previous chapter of Video Lion, we talked about Web 3.0 and how video content can be used in what is the next phase of the internet. The fact is that Web 3.0 is …
