If you’re not already incorporating video into your email campaigns, you’re missing out big time. Not only do videos increase click-through rates and conversions, but they also help to build a stronger connection with your audience. But why is video so effective in email marketing? That is what we will check in today’s Video Lion.
For starters, videos are attention-grabbing. People are more likely to stop and watch a video than to read a block of text.
Also, video is super engaging. People are visual creatures, and videos allow you to show off your product or service in a way that text and images just can’t match. Plus, videos can educate your audience, demonstrate how your product or service works, answer frequently asked questions, or even offer a behind-the-scenes look at your company. And they can do this while telling a story… and people love stories.
But that’s not all. Videos also help to build trust and credibility with your audience. When people can see and hear from you and your team, it helps to humanize your brand and make it feel more relatable.
So, now that you know why you need to start using video in your email marketing, let’s talk about how to actually do it.
First, you need to make sure your videos are optimized for email. This means keeping them short and sweet (think under two minutes).
Second, it’s also important to make sure your video is accessible to as many people as possible. This means adding captions or subtitles. That has also another big advantage: people can watch your video without turning up the sound, which can be a problem in an office environment.
Once your video is ready to go, it’s time to start incorporating it into your emails. One of the best ways to do this is by using a video thumbnail that links to a video that lives on your YouTube Channel. You may ask: Isn’t it better just to embed the video directly in your email? And my answer would be: not really.
First, not all email clients can handle embedded videos. So, if you embed a video in your email, it might not show up properly for some people, which is a bummer. But by using a link to a video on YouTube, you’re making sure that everyone can watch it, no matter what email client they use.
Second, embedded videos can and will slow down the loading time of your emails. Videos are usually bigger files than text or images, and if you embed them directly in your email, it can take a while for the email to load. And nobody’s got time for that. But if you use a link to a video on YouTube, the email will load faster and smoother.
Lastly, using links to YouTube videos can give you more insights and analytics. For example, you can use YouTube’s built-in analytics to track how many people are watching your video, how long they’re watching it, and even the demographics of your audience. This can help you see what’s working and what’s not, so you can make adjustments and improve your campaigns over time. Additionally, you can use YouTube’s commenting and sharing features to encourage engagement and interaction with your video.
Overall, incorporating video into your email marketing campaigns is a no-brainer. It’s a sure way to increase engagement, build trust and drive conversions. So, what are you waiting for? Start including videos in your emails and you’ll see the results for yourself!
That’s it for today. To watch the video version of this blog, CLICK HERE
See you in the next Video Lion!