Why Your Business Video's Audio Deserves as Much Love as the Visuals

Why Your Business Video’s Audio Deserves as Much Love as the Visuals

Hey there. In today’s Video Lion, I would like to talk about a common hiccup in the video-making game. Picture this: You’ve just finished creating the perfect business video. The visuals are crisp, your graphics are on point, and the content? Awesome. But wait, there’s a sneaky villain in the shadows: subpar audio. Let’s unpack this one.

Here are some real talk points on why your audio game needs to be as strong as your visual game:

Engagement is Key:

Did you know that viewers are more likely to engage, share, and comment on videos with good audio quality? It’s not just about understanding what’s being said. It’s about creating an enjoyable, immersive experience. When viewers aren’t straining to listen, they’re more likely to stick around, engage, and remember your message.

Distractions, Distractions:

Think about when you’re watching a video and there’s that annoying background hum or the occasional muffling. Distracting, right? Poor audio isn’t just a mild inconvenience. It can be a massive distraction. Before you know it, instead of focusing on your message, viewers are trying to decipher words or, worse yet, they click away. You don’t want that.

First Impressions Matter:

In the business world, your video might be the first interaction someone has with your brand. You’ve got a short window to impress. Now, imagine this scenario: Sleek visuals paired with audio that sounds like it’s been recorded in a fishbowl. Doesn’t leave the best impression, does it?

The Smartphone Dilemma:

These pocket wonders have revolutionized the way we capture videos. 4K resolution, slow-mo, you name it. But there’s a catch. The built-in mics? They’re not exactly top-tier. They are wide-range microphones, and that means that they are good in capturing your voice even if you’re far or not in front of the phone. But the problem is, they catch a lot of background noise. So while they’re great for capturing that spontaneous karaoke night, they might not be the best choice for your business video where clarity is key.

The Budget-friendly Fix:

Okay, so we’ve highlighted the problem. But there’s good news! The fix doesn’t require breaking the bank. Investing in an external microphone can work wonders. Whether it’s a clip-on lapel mic or a more sophisticated shotgun mic, the difference in sound quality is day and night. And you don’t need to invest in a super-professional mic. There are plenty of microphones that are available online for a very affordable price. Plus, most of these are super user-friendly. No need for a degree in sound engineering!

Wrapping up, here’s the takeaway: The next time you’re preparing to create that fantastic business video, give your audio the attention it rightfully deserves.

Treat your audio and visuals like the dynamic duo they are. After all, what’s Batman without Robin? Elevate your audio game and watch as your business videos go from good to outstanding. Remember, it’s not just about being seen—it’s about being heard loud and clear.

That’s it for today. Before you go, don’t forget to give us a like or leave a comment, and, if you haven’t done it yet, subscribe to our channel or podcast to stay informed about everything related to video for business.

See you in the next Video Lion!

To watch the video version, click below:

Scroll to Top