Are you using videos in your email campaigns? I’m asking for a reason: using videos in your email marketing can really give it a boost and get people clicking! So, in today’s Video Lion, we’re gonna lay it all out for you – a complete guide on how to use videos in your email marketing campaigns to get better results. Come with me!
So, let’s jump right in: Here you have 15 video techniques to help your email marketing be more successful.
1. Choose the Right Video Content
The first step is to select video content that resonates with your audience and aligns with your brand’s message. Whether it’s a product demonstration, customer testimonial, or behind-the-scenes look at your company, your video should ALWAYS provide value to the viewer and entice them to learn more. The one thing the video content you’re including in your email campaigns should NOT BE is “salesy”. Remember, people don’t want to be sold, but they always want to learn something of value.
2. Keep It Short and Sweet
Attention spans are short, so make your video short and concise. Aim for 30 seconds to 2 minutes in length. A brief yet impactful video can deliver your message effectively without taking up too much of your audience’s time.
3. Optimize for Silent Watching
Many email platforms don’t auto-play videos with sound. So, make sure your video can get its message across without audio. You can use captions, text on screen, and eye-catching visuals to tell your story in silence.
4. Use an Eye-Catching Thumbnail
Don’t send a naked link to your video. Instead, use a thumbnail that links to it. A thumbnail is the first thing people see when they open an email. Use a high-quality image that includes a play button to indicate that it’s a video and a clear title. Personalizing the thumbnail with the recipient’s name or something relevant can up your click-through rate.
5. Use a GIF
A great alternative to a static thumbnail is using an animated GIF that looks like a snippet from your video. Link it to the full video hosted on your website or a video-sharing platform, like YouTube or Vimeo.
6. Optimize for Mobile
Ensure that your video and email are mobile-friendly. Most people check emails on their phones, so it’s gotta look good on the small screen.
7. Include a Call-to-Action (CTA)
Remember: people want to be told what to do. So, at the end of your video, make sure to include a clear CALL-TO-ACTION that tells viewers what to do next. Whether it’s “learn more,” “sign up,” or “buy now, “leave a comment”, make sure your CTA is loud and convincing. You should say it out loud and also include a visual title to reinforce it.
8. Experiment with Video Placement
Try different spots to place your video thumbnail in the email. Top, middle, or bottom – testing will help you find the sweet spot for getting eyeballs on it. Your analytics, which we will talk about in a minute, will help you understand what is the best spot, by seeing if more people are clicking on the video after you moved it to a new place in the email.
9. Add the word “Video” to the Subject Line
Indicating that there’s a video inside the email can boost open rates. According to research, including the word “video” on your subject line can increase open rates by 6 or 7%. It also increases your click-through rate, meaning the amount of times people click on your thumbnail and open the video.
10. Create a Sense of Urgency
Create some FOMO (Fear of Missing Out) with time-sensitive content in your video. It could be a limited-time offer or an exclusive sneak peek to get ’em acting fast.
11. Segment Your Audience
Not all videos will appeal to your entire audience. Segment your email list and tailor your video content to different groups based on their preferences and behaviors.
12. Leverage Storytelling
A gripping and compelling story can beat a straight-up sales pitch any day. Use your video to tell a story that connects with your audience on an emotional level.
13. Integrate with Your Email Content
Your video should be part of the email story, not a random add-on. Make it blend seamlessly with your email’s text and design to deliver one cohesive message.
14. Track and Analyze Performance
Track your video’s performance in email campaigns using analytics on whatever video platform you’re using. Look at open rates, click-through rates, and conversions to see how it’s impacting your game.
15. Encourage Sharing
Make it easy for viewers to share the video with their networks. Include social sharing buttons and a prompt to encourage forwarding the email.
In conclusion, using video in your email marketing isn’t just about slapping a video link in there. It’s about crafting an engaging and action-driven experience for your audience. Follow these tips, and you’ll see your email campaigns getting more clicks and engagement. With video content on the rise, now’s the time to harness its power in your email marketing strategy. Let’s get those emails rockin’ and rollin’!”
That’s it for today. Before you go, don’t forget to give us a like or leave a comment, and, if you haven’t done it yet, subscribe to our channel or podcast to stay informed about everything related to video for business.
See you in the next Video Lion!
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