If you’re a business owner, you may be, right now, sitting there, sipping your coffee, and thinking about the next big thing to elevate your brand. And guess what? I’ve got just the ticket for you – video content. Yep, that’s right. But not just any videos, mate. We’re talking about ones that inform, educate, and entertain. How to do this? That is what we will check out in today’s Video Lion. Come with me!
The first question you may be asking is “Why Video, Though?”
Look around! From YouTube ads interrupting our favorite videos to those catchy snippets on social media – videos are everywhere. And if something’s everywhere, there’s usually a darn good reason for it. Videos are engaging, easy to digest, and if done right, they can boost your business like nothing else. But how do you create video content that informs, educates and entertains?
First, Inform: The Speedy News Flash!
Ever tried cramming an entire company’s ethos, services, and the face of the brand into a two-minute spiel? Sounds challenging, right? But with videos, it is totally doable. Videos can quickly deliver essential information about your products or services. They’re the perfect medium to give your audience a snapshot of who you are and what you stand for. Imagine creating a super slick, attention-grabbing video that sums up your brand in less time than it takes to microwave popcorn. Efficient, right?
Second, Educate: The Wise Professor Vibe!
You’ve probably heard the saying, “Show, don’t tell”. Videos are the embodiment of that. Instead of tediously explaining a complicated product feature or a service, why not show it in action?
For instance, let’s say you’re in the tech biz, and you’ve launched this new great online platform. You could write a 10-page manual (Yawn!) OR create a 5-minute video tutorial. Or even better, a quick 90-second animated explainer. I’m betting nine out of ten people would hit play on that video faster than you can say “action”. It simplifies the learning curve, making it easier for your customers to understand (and love) what you’re offering.
Third, Entertain: The Secret Sauce!
Alright, here’s the golden nugget. Entertainment isn’t just for movies or TV shows. Your business videos can (and should!) be entertaining too.
Think about it. Would you rather watch a drone talk in monotone against a dull background or a lively presenter with fun graphics and catchy music? The latter, obviously. Entertainment makes your content memorable. It makes people want to share it, talk about it, and most importantly, engage with it. Plus, it’s a great way to showcase your brand’s personality. So, let those creative juices flow!
To wrap it up: If you’re looking to level-up your business game, the video train is one you don’t want to miss. Whether it’s snazzy advertisements, insightful tutorials, explainers or highly effective client video testimonials – videos have got your back. They inform, they educate, and they entertain. They’re the whole package. So, the next time you’re brainstorming content ideas, remember the mighty power of videos. And, if you are already doing it, cheers to you!
That’s it for today. Before you go, don’t forget to give us a like or leave a comment, and, if you haven’t done it yet, subscribe to our channel or podcast to stay informed about everything related to video for business.
See you in the next Video Lion!
Click below to watch the Video version of this blog