Here’s a little secret: We’re all a bit nosy. Seriously. We are. Don’t deny it. You’ve caught yourself clicking on those “day in the life” videos of random folks you don’t even know or sneaking peeks into how a delicious croissant gets made. Why? Because there’s something undeniably magnetic about peering behind the curtain. It’s human nature.
So, what if businesses started using that very human instinct to their advantage? And no, I’m not talking about some Black Mirror-ish, Big Brother situation. I’m talking about the low-key phenomenon that’s on the rise: behind-the-scenes (BTS) videos. Businesses are pulling back the curtains, showing us the magic that happens backstage, and guess what? It is helping them generate more business. In today’s Video Lion, we will check why BTS videos work and why many businesses are using it. Come with me!
So, Why the Hype Around BTS?
Behind-the-scenes videos, when done well, are a beautiful blend of reality TV, candid camera, and documentary-style storytelling. It’s raw, real, and very relatable. And for businesses? It’s gold. In an era when people are becoming increasingly skeptical of polished advertisements and too-good-to-be-true deals, a dose of authenticity goes a long, long way.
It’s not just about “hey, look, we’re humans too!” It’s about humanizing the brand itself. When you see the passion, effort, and sometimes the hilarious mistakes that go into making a product or offering a service, it makes you root for them. You feel connected. Heck, you might even feel like you’re part of their tribe.
Okay, But Why Should Businesses Care?
I can almost hear the skeptics: “Neco, isn’t this just another marketing fad? Should businesses really care?” In short: Yes. And here’s why.
Trust: When was the last time you bought something from someone you didn’t trust? If I had to guess, probably never. Trust is the bedrock of consumer decisions. Showing behind-the-scenes content isn’t just about showcasing your product; it’s about showcasing your values, ethics, and the genuine folks behind your brand. It’s about building trust.
Engagement: Social media is a uneven beast. One day you’re in, the next day you’re… well, not. BTS content consistently keeps audiences engaged because it’s unpredictable, raw, and genuine. It’s the difference between a scripted soap opera and real-life drama unfolding in front of your eyes.
Storytelling: Let’s get real for a second. Storytelling is at the heart of every brand. If you’re not telling a story, you’re just another faceless business in a sea of many. Behind-the-scenes content is a storytelling jackpot. It weaves narratives about the challenges you face, the victories you celebrate, and the daily grind that keeps you going.
Now, if you’re a business owner watching this, you might be thinking, “Alright, I’m sold. But how do I make this work?” Here’s the magic recipe: Authenticity. That’s it. Don’t overproduce it. Don’t script it. Just capture the genuine moments, the highs and the lows, the mundane and the exciting.
You might wonder: Won’t showcasing the lows hurt the brand? Not necessarily. Remember, it’s about building trust. If a customer sees you tackling a challenge head-on, owning up to your mistakes, and constantly striving for improvement, they’ll respect you more for it.
To Wrap it Up…
In a world bursting with curated Instagram posts and Photoshopped billboards, we’re all craving a bit of realness. Behind-the-scenes videos offer businesses a chance to tap into that craving, to show the human side of their brand, and to connect on a deeper level with their audience.
And to the businesses already doing this: Kudos! Keep those candid moments coming. We’re watching, we’re relating, and we’re loving every moment of it.
See you in the next Video Lion!