So, you’ve decided to dip your toes into the vibrant world of video marketing on social media. That is certainly a brilliant move! But here’s the catch: every platform is like a different ballroom, and you’ve got to dance to its unique tune. In today’s Video Lion, we will break it down so your business video doesn’t just fit, but absolutely rocks on each platform.
Since every platform is a separate ballroom, let’s start by
Decoding the Dance Floor:
Each social media space has its rhythm. LinkedIn might be that classy waltz party where in-depth content is king. Expert Interviews, Company Culture Showcases, and thought leadership videos. TikTok or Instagram? Quick testimonials or product highlights, client-generated content. More of a flashy, quickstep routine. Youtube? Deeper-dive Product Demos, How-To Videos, In-Depth Tutorials, Product reviews, Webinars. Getting your video tempo right according to the platform is half the battle won.
Crunching the Numbers:
That is where it gets a bit nerdy. Those analytics and metrics? They’re golden. Dive in and find out when your audience is most active, what parts of your video they replay, and where they usually drop off. It’s like getting feedback without even asking for it. Use this intel to fine-tune your next business video.
Keep it 100% Genuine:
You know your business better than anyone else, and authenticity is your best asset. While it’s tempting to create a glossy, over-the-top video, people resonate with genuine stories and real experiences. Sharing a behind-the-scenes look at a day in your office or a candid chat with a team member can be way more impactful than a staged video.
It’s a Two-Way Street:
Video marketing isn’t just about broadcasting; it’s about engaging. So host a Q&A session, reply to comments, or even collaborate with a fellow business for a joint video session. When customers feel heard and connected, they’re more likely to invest in your brand.
Adapt and Evolve:
Remember when everyone was just posting photos on Instagram? Now, it’s all about Stories, Reels, and IGTV. The digital landscape is ever-changing. Stay updated on the latest trends, test out new video formats, and always be ready to adapt.
To wrap it up, think of crafting business videos for social media as hosting a series of parties. Each platform is a different venue with its own crowd and vibe. Your video content is the main event, but the way you present and engage with it can make all the difference.
So next time you’re brainstorming for that killer video for your business, remember it’s not just about the content, but where and how you showcase it. In the dynamic world of social media, having your video groove to the platform’s beat will ensure it doesn’t just get views, but raves!
That’s it for today. Before you go, don’t forget to give us a like or leave a comment, and, if you haven’t done it yet, subscribe to our channel or podcast to stay informed about everything related to video for business.
To watch the video version, click below:
See you in the next Video Lion!