You probably have heard the phrase “video works better than text” many times. As much as this statement is absolutely true, have you ever asked yourself WHY is that true? Well, actually, science proves that this is true, and that’s what we will look into in this Video Lion.
Let’s start with some amazing numbers: according to a Hubspot research, people remember only 10% of what they hear, around 20% of what they read, but they remember 80% of what they see! That is just one of the many reasons video is so more effective in marketing than text.
So, when you create a landing page for a product or a service you offer, adding videos can greatly increase the effectiveness of that page.
Videos allow visitors to get your message with just a click, right away. They also let you convey much more ideas, much faster than text or static images. Remember, if an image is worth 1000 words, one minute of video is worth 1.8 million words! Also, people don’t have the patience or time to read too much, so video helps here too.
I would suggest that you always have a video as the centerpiece of a landing page. It should be the first thing a person sees as they land there. Is this the only video you should have on your landing page? Absolutely not. You should use any short video that directly supports your offer, gives more information and adds motivation for viewers to buy. But there’s one type of video that can help increase your landing page conversions by 80%, and that is Video Testimonials.
Everybody looks at reviews before buying a service or a product. Research shows that 92% of people are more likely to purchase a service or product after reading or watching a testimonial. Of course having written testimonials on your landing page is helpful but, as you have heard me say several times in the past, video testimonials, where you see a real person talking about a real experience, generate much more trust than written reviews. And when people trust you, they buy from you.
So, to increase conversions, remember to include videos as a central piece of your landing page, especially video testimonials.
See you at the next Video Lion!